LAUNI KING
For over two decades, I've helped transform iconic stories into products, experiences and collaborations that become part of millions of fans' everyday lives - bridging strategy, creativity and global partnerships to create lasting consumer connections.
LAUNI KING
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The most impactful creative leaders don't simply create great work. They create alignment. My role is to connect story, strategy, and execution so creative teams, business partners, licensees, and retailers move toward a shared vision.
01
BUILD WORLD
CLASS TEAMS
Exceptional creative starts
with exceptional teams.
02
LEAD WITH
STORY
Stories create emotional
connections that products
alone never can.
03
ALIGN
STRATEGY &
CREATIVITY
The strongest creative
organizations succeed
because vision, business,
and execution move together.
04
CREATE
FOR FANS
Every decision should strengthen
the connection between fans and
the stories they love.
05
CREATE LASTING
IMPACT
Great creative isn't remembered
because it's beautiful. It's
remembered because it matters.
Brands I've Helped Shape
GLOBAL CREATIVE LEADERSHIP
Areas of
Expertise
